What new services will inflight connectivity deliver for airlines / passengers?
A38 The core benefit of connectivity is i) for passengers and ii) related ancillary revenues for airlines. Several airlines have recognized that connectivity also brings significant marketing opportunities in the areas of Customer Relation Management (CRM), Mobile Network Operator (MNO) sponsorship opportunities, disruption management, credit card validation and other marketing functions. For example the recently launched “Inflight Airline Portal” is a perfect opportunity for airlines to provide up-to-the-minute travel and service-related information to passengers.
