What new, enhanced trafficking capabilities exist where Visible World is deployed?
• Depending on which deployed medium is part of your media buy, Visible World has the ability to integrate your current plan into our web-based campaign management tools, reducing unnecessary duplication between your stewardship system and traffic instructions. • Visible World can import your own customer segmentation data to drive the targeting process. This will enable you to deliver more relevant messaging to your specific customer segments. • Visible World has developed a data integration relationship with DDS (Donovan Data Systems), and we are in the process of integration efforts with others to streamline the trafficking process for our advertiser and agency partners.
