What mountain is the paramount logo?
The distinctively pyramidal Paramount mountain has been the company’s logo since its inception and is the oldest surviving Hollywood film logo. Legend has it that the mountain is based on a doodle made by W. W. Hodkinson during a meeting with Adolph Zukor. It is said to be based on the memories of his childhood in Utah. Some claim that Utah’s Ben Lomond is the mountain Hodkinson doodled, and that Peru’s Artesonraju is the mountain in the live-action logo. The logo began as a somewhat indistinct charcoal rendering of the mountain ringed with twenty-four superimposed stars. The logo originally had twenty-four stars, as a tribute to the then current system of contracts for actors, since Paramount had twenty-four stars signed at the time. In 1952, the logo was redesigned as a matte painting. In 1974 the logo was simplified and the number of stars was changed to twenty-two. The logo was replaced in 1987, Paramount’s 75th Anniversary, by a version created by Apogee, Inc. with a computer gene
