What Motivates The Florida Real Estate Agent?
Realtors® are commission motivated. They don’t receive regular paychecks and their only sources of income are monies derived from sales commissions and sometimes referral fees. There’s no kidding anyone about today’s housing market and it IS a buyers market. The fact is that, Realtors® are having a tough time of it and they will show any house that their buyer is interested in– and that pays them a commission. If times were different and was a “sellers” market, the Realtor® would again take the offered co-brokerage commission in a flat fee listed property because listings are scarce. In either market condition, flat fee MLS listed sellers get noticed and ADDvantage™ gets many of their listing “sold”. The agent may have presented the seller with a comprehensive listing package adorned with whistles and bells. Next thing you know the unsuspecting seller is holding a listing agreement and is one pen stroke and a fruit platter away from being locked into a 6 month traditional listing cont
