What mistakes do companies make with telemarketing solutions implementations?
How is TelemarketingKey speaking to these? GP: Basically, companies choose the wrong tool to remedy a problem, or they spend too much time, resources and money chasing the wrong solution. We provide a solution that is software-based, will work with your existing phone system (even SIP-based systems and/or Vonage and Skype (News – Alert).) It is feature-rich and easy to license, implement, deploy and use. MA: Looking to the future, what is the biggest change you see on the telemarketing solution horizon? GP: We are seeing a few things. First, laws are getting stricter regarding people’s privacy. To comply with these new and evolving laws (with severe penalties), telemarketing groups can no longer make arbitrary calls from a phone book or a purchased list. They must comply with federal, state and local restrictions. The only way to guarantee immediate and consistent compliance is through automation. Additionally, more companies are outsourcing their telemarketing functions. When you thin
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