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What might the different selling messages be in Scotland bearing in mind the slightly different regulations?

April 26, 2017bearing different Messages mind regulations scotland Selling slightly

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What might the different selling messages be in Scotland bearing in mind the slightly different regulations?

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In principle the Scottish market is no different both in terms of replacement and newbuild markets. Performance of Pilkington energiKare™ is in excess of that required by any UK or Ireland regulations hence the proposition is value added rather than mass market.