What might an experience design strategy recommend?
Through a user-centered design process, experience designers will develop a sophisticated sense of audience needs and drivers and identify what will cause them to continue to do business with your company. When that knowledge is fused with what your organization is trying to achieve, the implications to the experience become very clear. As examples, consider the following business objectives and possible experience recommendations: • Conversion: Deliver pointed, persuasive information at the right time to assist customers at various predictable steps in the decision-making process. • Lead Generation: Introduce a “carrot” to the prospect while also setting appropriate expectations. • Adoption/Utilization: Make the capabilities, value and output of the interaction immediately evident. • Engagement: Find that one compelling feature that will get them coming back for more and prompt them to promote your offering to their network. • Satisfaction/Retention: Map out primary user goals, connec
