What Might a Permasation Mode Communications Plan Look Like?
I’m going to put an idea out there for you that I’ve been toying with for several months to see if I can get some feedback, um, engage in a permasation about it: I believe that if we are going to manage our reputations and brands through permasational planning, we had better: 1) figure out what our optimal “tag clouds” (maybe we need a new term) should look like; 2) use these tag clouds to build rough structures (mind maps or outlines) for all communications planning; and, 3) strive to fit most of our communications activities within the parameters of these structures. When I realized that tag clouds are a way of starting to to plan in this new mode communication process, I created one based on my resume.
