What method does the Loyalty Research Center recommend for collecting feedback from customers and employees?
There is no one data collection method that the Loyalty Research Center generally recommends, which is what makes us unique from most other research companies. While many of our competitors may tell you that one method is better than others, it really depends on the research objectives, the type of customers/employees responding (such as age, B to B vs. B to C, position level, industry, language skills, and the like); desired depth of feedback, etc. Each factor must come into play before a preferred data collection method can be identified. In fact, depending on the situation, a mixed mode may be preferable. Since LRC does not own facilities for specific data collection capabilities — you’ll find our recommendations are driven solely by your needs and not ours.
