What measures still need to be taken by media organisations to adapt to Belgium s multi-cultural environment?
It is extremely important to keep the debate on the media’s social responsibility alive. Today, a lot of media producers confirm their social responsibility but in practice, other rules prevail: scoring scoops, being faster than the competition or producing as cheap as possible. The debate on social responsibility happens less. Journalists and their chief editors should do this, but also the owners of the media companies should get involved in this debate. Other actors also play an important role. Journalism education has improved but the education itself doesn’t answer the question of power and responsibility of journalism in a multicultural society. Also the government could give the example both in its communication and as an employer, or by temporarily supporting media products that treat interculturality in a non-stereotyped way.
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