What measures has Reliant taken to ensure that one survey respondent is not taking a ZipSurvey™ multiple times?
Excellent question. Although with very large samples this scenario is not likely to be problematic, a single respondent who takes a survey several times can have a serious impact on the overall results for smaller groups of survey respondents. To address this potential threat to data integrity, ZipSurvey™ features the ability for account holders to request a custom web address be sent to each intended survey respondent. This measure preserves respondent anonymity, but does not allow for the person to re-enter the address once they have completed the survey. In other words, they cannot enter the link and take the survey again and again.
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