What marks need to have acquired distinctiveness before they are considered trademarks?
The following marks need proof of acquired distinctiveness before they are considered trademarks: 1) marks that describe the goods or services, 2) foreign terms that translated are descriptive in nature, 3) single colors, 4) surnames, 5) misspellings of descriptive terms, 6) product configurations (usually) and 7) geographically descriptive marks.
