What marketing strategies are used to attract visitors to Victor Harbor?
The City of Victor Harbor funds Tourism Marketing to increase recognition and the city’s profile that will result in greater visitation. As market trends change, so does the approach of how funding is spent. Funding is injected into events that attract visitors of all backgrounds, campaigns have been conducted in conjunction with media e.g. Television commercials during Channel 9’s Postcards series and more recently a Billboard campaign in the Adelaide metropolitan area that displayed the city’s new branding. Funding is injected into information delivery through forms such as brochures, visitor guides and an indepth website which is continually updated. Working collaboratively with Fleurieu Peninsula Tourism Marketing & the South Australian Tourism Commission ensures Victor Harbor promotion is extended through their campaigns when ever possible. Tourism operators are encouraged to partake in their independant marketing activities and improve their businesses through being ‘Nationally T
