What Marketing is Kids Pages doing to raise the profile of the directory?
• KidsPages will be involved in community events, for example this year we held a stall at the Brisbane Pregnancy Babies and Children’s expo. We plan to do this every year in each capital city we publish in. • Other community activities will include school fetes, community fun days, and festivals all to raise the profile of Kids Pages and by definition, the businesses within it (Contact us if you would like us to be at your event). • In 2008 Kids Pages will investigate the feasibility of radio advertising, advertising in local community papers and magazines. • Kids Pages is seeking cross-promotional relationships with organisations such as Kids Help line, Bravehearts, local radio stations and non-profit environmental organisations. • In 2009 during distribution, we plan to invest in radio and possibly television advertising. • We also plan to investigate the possibility of sponsoring local teams and organisations and leverage those opportunities to promote our brand. • We plan to appro
