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What marketing are you doing for the Routledge Paperbacks Direct programme?

April 26, 2017doing Marketing paperbacks Programme routledge

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What marketing are you doing for the Routledge Paperbacks Direct programme?

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The titles will appear on our main e-commerce site as well as our dedicated Routledge Paperbacks Direct site. Advertisements for paperbacks direct will be placed in relevant journals and in all our subject catalogues. We will have banner ads and links on appropriate Routledge websites to the Routledge Paperbacks Direct site. The programme will also be advertised at all conferences attended by Routledge.