What makes visual language important for business?
The first visual generation has already arrived in our colleges and universities. At Stanford University, where I have been a visiting scholar for the past few years, I can see it in the classroom. When we assign projects to student teams, they immediately begin sketching ideas on scratch paper. Visual thinking is becoming a normal part of communication for the college generation. There are other reasons as well…complexity of communication is the best example. Business is based on communication, and communication is more complex than ever before. Visual communication is the only way we can handle the complexity of much modern business communication — effectively and efficiently. Business must begin to respond to this phenomenon now. Moreover, business is becoming increasingly international. Visual language facilitates intercultural communication by tightly integrating the instantly comprehensible images with words. Visual language makes translations easier and less expensive because
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- What makes visual language important for business?
