What makes Vibe better?
Vibe is based on the philosophy that predictive marketing is best accomplished by looking to the future rather than the past. Thus, unlike other recommendation models that look to buying histories to second-guess product relevancy, Vibe defines individual shopper aspirations (goals), then recommends products that help them achieve such aspirations. Through this view to the future, Vibe ensures that a shopper’s personal motivations and interests will be accurately measured and met.
