What Makes Understanding Gay and Lesbian Americans so Important?
It’s a simple matter of economics and emerging consumer visibility. The discretionary income of gays and lesbians is growing every year, along with their presence in the workplace and marketplace. Recent estimates gauge the gay consumer market with more than $690 billion in buying power in 2007, and that will rise to $835 billion by 2011. Major business media such as The Wall Street Journal, Advertising Age, and others are closely watching for trends and seeking expert data. Access to the Largest LGBT Research Panel and Much More We start by fully understanding your objectives and then determine the best way to meet those requirements. Using quantitative and qualitative research, either traditional or Internet-based methods, we provide you with accurate data and insights that you can act on. We do this with our: • Strategic partnership with Witeck•Combs Communications – the leading LGBT marketing communications firm • Proprietary LGBT Specialty Panel – approximately 45,000 individuals
