What makes theater popcorn taste so much better than microwave popcorn?
The taste and flavor of popcorn is determined by the type of oil and seasoning salt that is used in the cooking process. The Great American Popcorn Company utilizes a specially formulated coconut cooking oil that is partially absorbed by the popcorn as it pops. This is what gives the popcorn its flavor. Most microwaveable popcorn does not contain any oil & as a result it comes out dry and flavorless.
