What makes the uniform industry unique?
Uniforms are a sticky business. One of the characteristics of customers is that once you have earned their trust it is difficult for a competitor to earn their business. Using contracts makes losing an account even more difficult. Also when you acquire a new customer, you become the beneficiary of organic profit growth. Organic profit growth comes from: • Growth of the customer’s business • Convenience drives a natural growth in number of containers • Awareness of privacy and confidentiality concerns drives the need to shred more materials • Changing laws & regulations drives the necessity for more shredding • Pricing opportunities over the business relationship enhance revenue • Cost reductions result from increased route density • New services enhance the revenue potential per customer In addition, when you communicate frequently with a new customer and deliver the level of service the customer requests you can be the beneficiary of referrals.
