What makes the garden center market attractive for a company like Urban Outfitters?
Kinsella: If you look at the industry, you’ve got the big box stores and then you have 20,000 independent garden centers, most of which are doing less than $10 million a year. So there’s a huge void in the market. There’s no one taking nursery plants and all the auxiliary product categories and putting it together under the umbrella of a national brand. We think that there’s a really big opportunity to reinterpret or reinvent the garden center, and that’s what we intend to do. 3. How will you source plants? Will you be buying in locally? Kinsella: We’re in conversations with Styer’s existing growers. We want to create strong, long-term relationships with great vendors and growers as we grow. For example, if we had six stores in the Mid-Atlantic, it would be smart to have that same grower community feeding all the stores because they use the same plant material. 4. With the purchase of Styer’s, you’re acquiring an existing brand and modifying it. Is this the overall strategy for Terrain
