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What makes the Atelier Cologne fragrance juice different?

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What makes the Atelier Cologne fragrance juice different?

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10

“Unlike some brands that spend most of their budget on a fancy bottle, most of the money went toward what matters most- the juice.” Aja Mangum,”We love…Atelier Cologne”, www.NYmag.com, March 4th, 2010 “Atelier Cologne is a new brand of unisex fragrance crafted from the finest ingredients. And unlike most brands that spend the bulk of their budget on packaging and marketing, more than three-quarters of the cost of making a bottle of Atelier Cologne goes into”the juice.” Sharon Feiereisen, “Mother’s day finds”, www.thefashionspot.com, May 6th, 2010 “While many think that Cologne is a synonymous with a low-in-concentration fragrance, it actually ties into the presence of citrus notes. Further while most of the big-name perfume manufactures we know and love spend most of their budget on marketing and advertising, Ganter told me that more than 50% of the cost of making each of her scents goes into ”the juice”; the result is five simply- but very meticulously- packaged unisex scents each

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