What makes The Alliance for Breast Cancer Awareness in Women & Men different?
A. We are looking at The Alliance to create awareness in a totally different approach to this horrific disease. The advance marketing communications research that was conducted was not medical in nature, but focused on attitudes and awareness as in public opinion. We know of no one who has done a similar study. Actually, some surprising medical statistics emerged, as a result of the study. (The research itself is relatively new and is from account planning, where the researcher channels the consumer’s viewpoint to the appropriate people during the process of creating communication tools that are more meaningful to the target audience.
