What makes RiverWoods stand out in the continuing care retirement community universe?
A. We have a “three-legged stool” policy approach, with many of the decisions made from discussions and input from the residents, board and staff. A lot of CCRCs are faith- or affinity-based, but our residents don’t want parents, they want partners and want an organization they can be proud of. We have three residents who are voting trustees, and they are very respected members. We believe everyone understands that we are here to make people’s lives better. When that’s your goal, you really do have a great job to come to every day. Q. What are your selling points? A. Almost all our residents have some kind of connection to the area or the state. We believe it’s a really smart financial decision, but we don’t sell it as a financial decision. RiverWoods is a lifestyle choice for people who are making their own choices. We hear from people who say, “I’m too young” or they’re not ready, but we also challenge people to define independence. Being at home but having to deal with continual (ma
