What makes QlikView simpler to learn and to use than other BI products?
The end user has the power to select his or her views dynamically across all the dimensions that are important to them. A user can start at the most aggregated data and drill down into any data item of interest to them. QlikView’s user interface is a “dashboard” format with interactive icons, graphs and other controls, which puts the power of analysis in the hands of the end user.
