What makes our university, the University of New Hampshire, distinctive and special?
The higher education marketplace is, after all, a very crowded place, with some 2,300 baccalaureate granting colleges and universities in the United States. Many institutions boast attractive campus settings and academic programs of distinction. All compete intensely for students, faculty, staff, research funding, and both public and private financial support. So how do we excel? What is our unique set of traits and standards that makes UNH stand apart from the small, New England liberal arts colleges and the large research universities whose divergent strengths we unite into a single distinctive entity? To ask these questions is really to ask, “Who are we?” Knowing the answer and communicating it in our work are vital to our survival and prosperity. University Communications and Marketing (UCM) is the University’s official storyteller. UCM’s three offices—Editorial and Creative Services (ECS), Media Relations (MR), and Presidential Events and Programs (PEP)—tell the University’s disti
