What makes ORKA Golf equipment different?
Stuart: There is a lot of great equipment out there. It is an incredibly competitive market so outstanding product performance needs to be a given, but I believe that we can find several additional points of difference in the whole experience. We are certainly making top level custom fit more affordable, with an ambition to offer an unrivalled level of customer service. Relationship with our end user will be paramount to the success of the brand, so we have a number of methods to assist this via the website. Players can register to be testers, for this we will send them out prototype product for testing. Clearly there is a confidentiality thing in this, but it emphasises the importance we are placing on relationship with our customers. We are also handpicking the clubmakers we are working with, and are not looking to saturate the market. But probably one of our biggest points of difference is that we are also a brand with a social conscience, understanding our wider social responsibili
