What makes MLS Enhancer™ different than MLS/IDX applications that are in general use today?
The “primary” function of all MLS/IDX systems is to make available the viewing of MLS listings on your website. IDX companies focus their efforts on providing functionality that increases the chance that the realtor may be able to capture a higher percentage of visitors once a customer is able to find your website and view your listings. Some IDX applications also provide the realtor feedback about how visitors are using the site and tools for tracking visitor interest. These are all very useful functions but it is important to understand that these functions do not make your website more visible on the search engines which is the source of bringing visitors to your website in the first place. Their functionality simply does not address website optimization which is essential for getting your website’s keyword phrases favorably indexed in the search engines and placed high in the search engine return pages (SERPs). Unlike all other IDX systems, MLS Enhancer goes far beyond just display
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