What makes Microsofts integrated innovation strategy different?
Tatarinov: One key differentiator is that we’re not just talking about it. It’s a part of our heritage and we’ve been delivering on it for years. Integrated innovation is real today, in the form of Microsoft Windows Server System, the Microsoft Office System, and the Visual Studio .NET integrated development environment. That makes it an end-to-end solution — something far different than the piece-meal solutions our competitors offer. PressPass: In your keynote, you plan to talk about the value of Windows Server System to businesses. What differentiates Windows Server System from other platforms? Tatarinov: Windows Server System is server-infrastructure software that provides the integrated functionality businesses need to connect their applications; to build a dependable, secure and manageable IT infrastructure; to increase the productivity of developers, IT professionals, and information workers, and to accomplish all of this with the best value for the business. We have designed Wi
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