What makes MasterChef different from other cooking competition shows?
JOE BASTIANICH: I think MasterChef is unique because it’s a global brand and it was born as a search for the best amateur chef in the UK and then Australia. I think the search for America’s greatest amateur cook done in the style and importance and relevance and gravity that the MasterChef brand brings to it certainly puts it on the forefront of being the most important, well-done show of its kind. GRAHAM ELLIOT: I agree with that. It’s a globally recognized show that people know right off the bat and have something to compare it to. Also when you look at some of these other popular shows, they are competitions where you have to have a certain amount of technique and background understanding of cooking with the idea you’ll go and run a restaurant or get $100,000 towards opening your cooking empire or whatever it is. MasterChef is people who are not in the business, so to say, but have different careers and backgrounds and are able to let that show through the cooking they do day in and
