What makes LOFT Liqueurs great?
L: First and foremost, they taste incredible. We are the first certified organic liqueur in the U.S. We sweeten them with low-glycemic agave nectar. We use only fresh fruit or botanicals from small independent farms. We handcraft in small batches. The flavors are unique (and delicious): lemongrass, spicy ginger and lavender. We use no additives, preservatives, artificial flavors or colors. And we use tree-free bamboo paper labels, biodegradable inks and boxes made from recycled materials. What would most surprise people about LOFT Liqueurs? L: I posed this question to a couple of friends and they said they were surprised as to how smooth our drink is compared to, say, most limoncellos. There are a couple of reasons for that. One, we brought the alcohol down a few points to let the flavor of the fruit or botanical shine through. Second, we’re the first in the U.S. to use a new technology called Evolution. It’s been used for a few years in Japan with sake and shochu but we’ve had it appr