What makes JDPower.com Power Circle Ratings different?
Power Circle Ratings are one of the only sources of consumer ratings based on independent and unbiased feedback from a representative sample of verified product and service owners. Representative means that the study results represent the general population of buyers/owners of that particular product or service, and verified means that the respondent actually owns, has owned, or used the product or service being rated. Although many Web sites provide consumer ratings and feedback, in most cases product or service ownership is not verified. Verification of ownership is important because ratings on other sites may be based on information collected from online surveys, discussion forums, or chat rooms. In many cases, this type of consumer feedback lacks sufficient rigor. In some instances, a respondent is providing feedback on a product or service that they do not own.
