What makes good public relations versus bad public relations?
I know that it is totally cliché, but I do believe that any press is good press. Negative reviews create as much of a buzz, if not more, than positive ones, as they get people talking and curious to check the places out for themselves. Of course I do not want any of my clients to get bad press, but if they do, it is not the end of the world, as something positive will most likely come out of it. I really think it’s hard to define bad PR, but one thing that I am not a very big fan of is overly gimmicky promotions, like introducing a $2000 caviar, truffle, foie gras lobster sandwich sprinkled with real gold flakes, or pitching the grand opening of a restaurant that is already open. However, these type of publicity stunts have proven to work, so again, I am not sure if bad PR exists. I think a good PR campaign is diverse and targets many media outlets, as everyone gets information in different ways…some people only read The New York Post or a particular blogger, some watch the morning tal
