What makes food packaging appealing?
Bright colors on the packaging. Use a couple of different fonts, larger and then small. Bold, italasize, use small caps and shadowing to draw attention to the package. Also, contrast in colors is always good. If you situate your graphics and writing in a “Z” when placing them on the package the eye will naturally read it this way and all of your advertisement will be read. Think of your target audience and what would be a selling point to them.