What makes email such a great marketing tool?
An email message costs much less to send than the postcards and other mailers sent out by the thousands by many businesses large and small. Printing costs alone make marketing effectively by these “hard-copy” methods too expensive for most small businesses. Also, when used properly, email messages which reach contacts who have “opted in” to your lists generate the best response rates available, and if you advertise a special Web page or site in your email broadcasts you can measure the rate at which your customers respond to email messages.
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