What makes electronic services valuable?
The success of electronic services will be based in part on their capabilities, their price, and the style with which they are operated. Our previous research has shown the crucial importance of offering services that allow people to communicate with each other and that connect them with a critical mass of people and information sources. Yet many crucial questions are still unanswered: What is the relative preference for communication, information, and entertainment among households of different types and among different members of a single household? How should electronic services integrate with each other and with non-electronic alternatives? What kinds of user interfaces will make the complex array of services easy and fun to use? How can one predict consumer demand? New information services present problems in forecasting, because consumers are unlikely to understand the value they will receive without substantial experience. Moreover, because the value of the services will vary wi
