What makes Citi’s prepaid card service unique and different from your competitors?
Citi Handlowy prepaid cards offer a wide range of possibilities – ranging from loyalty cards, through to promotion cards, electronic shopping vouchers, benefit cards, debit scholarship cards, to gift and medical cards. Our model created from the beginning offers corporate customers many unique benefits that our competitors do not offer. For instance there is one account per programme. When a customer wishes to make a money transfer or top up the card, they perform only one transaction. So, this saves a lot of costs, usually you would have to pay for each transaction separately, but with our system, you can perform multiple transactions in one go. Also, we offer huge flexibility to our co-brands. We have 100s of co-brands and we allow the customer complete control over the card design, where Citi’s logo does not feature. How has Citi made prepaid a profitable enterprise? We were the first bank to issue Visa prepaid cards in CEMEA, we focussed on corporate customer, because we had seen t
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