What Makes Brochure Photography Different From Any Other Kind Of Image?
Brochure photography is not as simple as many businesses have fooled themselves into thinking. In a world of technology which enables almost anyone to use off-the-shelf software to create desktop published documentation or create websites with ease it is easy to see visual marketing as something needing little more than a trip to the local computer store and an afternoon tinkering with a digital camera and a keyboard. For some people this solution is perfectly adequate, especially those private individuals selling the odd item on Ebay or creating a newsletter for a small social group or charity. However, when it comes to business, brochure photography must be far more demanding, and far more carefully considered. There is a good reason for this, and when compared to web based marketing material, this reason becomes even more significant. Images displayed on screen will need to be reduced in quality, either because of the space available on the screen, or the file size of the picture. E
