What makes Blue Sky Factory unique?
There are definitely a lot of ESP’s (email service providers) out there and it can be difficult to cut through the clutter and find the solution that’s right for you. The market for ESP’s is broken out in three tiers. First there is the very low end, low cost providers, who are scooping up most of the small business sector. We don’t’ compete or play in that world at all. Then you have the mid-market providers, which is the category Blue Sky Factory falls into. Here, marketers typically have some experience with email marketing but are ready to take it to the next level. They require more advanced features and functionality within the ESP technology, or are looking for a full service offering, with everything from strategy, creative, campaign fulfillment and analysis on reporting data. The third tier is the higher end, enterprise level ESP. These organizations typically work with clients who are spending 5 figures plus a month on email marketing. They are heavy on behavioral analytics,
