What makes an event or a travel incentive memorable for an employee?
Laura Vogel: In terms of a travel incentive, we look at it as giving someone a memory. Creating a memory is much more just than giving someone a gift card or something that they spend and forget about. This is an experience. So when we do a travel incentive, it’s usually three days in length, and they’re taken care of from the minute they get off the plane–from before they even get there. They’re taken care of through an online registration Web site and they’re personally greeted, personally contacted. Everything’s set up, their travel arrangements [are made]. Then they get there and they’re experiencing the island, they’re experiencing the city–wherever it is that they happen to be–as an individual but then also coming together for group events. It’s really giving them the opportunity to have a great time with their partners or spouses, whoever they choose to bring, but then also sharing this experience with both their colleagues and also the sponsoring company. Sort of forming tha
