What Makes an Email Blast Successful?
Our business is consistently sending out email blasts to our customers and potential clients. What occurred to me recently is an email blast that we sent out, had a 40% increase in readership then past emails. Wow! So when something works, figure out why it worked, right? Comparing the email to past emails, I can up with some basic tips to keep your email marketing successful. Make sure that you have a catchy title or subject line. One of the main reasons, I believe our email blast really worked when I compared it to older emails – the title was catchy and fun. You want to entice your customer to open it? For example; October Newsletter, vs The Witch is Out. Which one would you open first? Create links to your website. This is a great way to drive people directly to your website. Create links in your email newsletter/blast that can people can easily click on that will bring them directly to your site, fast and easy. Most of the email services out there will allow you to do this. What a
