What makes an effective anchor to lead a transformation?
Effective anchors share three characteristics: they are credible, clear, and courageous. A manager’s anchor is credible to the extent that other people believe she will stay the course even when changes in the business context might promote another course of action in the future. If customers, employees, colleagues, partners, or other stakeholders believe that the manager will be steadfast in honoring her commitment, then they will adjust their own behavior accordingly. Clear commitments increase credibility, are easier to communicate internally and externally, and they provide an easy-to-visualize alternative to the status quo. And finally, transforming existing commitments is risky business that requires managers to break sharply from the past rather than make incremental changes at the margin. If your company’s future vitality depends on transforming existing commitments, then you will need courage.
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