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What makes an advertisement deceptive?

April 26, 2017advertisement deceptive

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What makes an advertisement deceptive?

2 Answers

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According to theFederal Trade Commission Actand the Federal Trade Commission (FTC), an ad is deceptive if it contains a statement – or omits information – that:

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According to the FTC’s Deception Policy Statement, an ad is deceptive if it contains a statement – or omits information – that: • Is likely to mislead consumers acting reasonably under the circumstances; and • Is “material” – that is, important to a consumer’s decision to buy or use the product.