What makes a Tantra t-shirt a Tantra t-shirt ?
Life for a Tantra (or, ‘Barking Dog’ or ‘Line Maro’) t-shirt begins at the very beginning. By this we mean the quality of the cotton we select. We specify the type of yarn going into our final t-shirt (in this case, only the finest quality ‘super combed’ cotton will do), insist on the proper weight or thickness of the fabric, closely monitor the knitting and dyeing (a process known as ‘softflow’, for the technically inclined), and ensure that the printing is done via machine (a rotary butterfly press), under close observation by fussy printing masters who have a extremely low tolerance for mistakes. The printed garment bits are then stitched, checked and packed in their individual style, before being shipped out to individual stores, malls or retailers.
