What Makes A Successful Print Advertising Campaign?
In truth, you do not want to run just any print advertising campaign. You want to make sure that it is a successful oneand it is not going to be very easy. Along the way, you are going to meet plenty of challenges. However, if you can just keep the following things in mind, you may just run the most effective marketing tool for your business: 1. Have your ad run for a period of time. You have to keep in mind that it takes more than just a week to really convince your target customers to buy something from you. That is why repetition is very important. If you are giving away brochures, for example, you may want to do distribute them a couple of times during the month. If you are putting up a billboard or building wrap, have your ad placed there for a number of months before you change it with something new. 2. Have a catchy image and caption. The rule of thumb in print advertising, especially outdoor advertising, is less is more. Thus, make sure that you can maximize the space that you
