What makes a successful PR campaign?
A successful PR campaign requires the following: commitment, time, creative energy, and a focus on the long-term. To achieve results with PR requires the ability to convince the media of the newsworthiness of your company, providing the media with information and materials they need to tell your story, and persistent follow-up to confirm media interest and provide last minute pieces of information for people who are always on a deadline. In short, it’s about relationship building and getting to know the media and their needs. We at JAPR know what it takes to build and keep these relationships. The payoff for a successful PR campaign, requiring continual contacts with the media including phone calls, faxes, and e-mails, can be tremendous, as millions of potential customers learn the benefits of what your company has to offer, from a source they trust, at a substantial savings over paid advertising. At JAPR, each communication with a journalist is treated with care, as we express our exc
