What Makes a Successful Leaflet Distribution Campaign?
Article Overview Every day, I assist a wide range of business owners, marketing managers and advertising planners to devise successful leaflet distribution campaigns. Over the past ten years, I have helped to develop, project manage and deliver literally thousands of leafleting campaigns. A large part of my job role as MD of Link Communication is to work with the client, finding out a little about their aims and objectives, educate them to the possibilities and identify the best strategy which will generate results for each business which we work with. Half of the time, our clients come to us with a vague end goal of what they want to achieve and who they want to reach. We then offer up a bespoke solution to tap into their target audience in the most cost efficient way. Conversely, some of our newer clients come to us with a very set idea of what they want to do, which at times does not match either their target audience or product offering. When this happens, I listen to their rationa
