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What makes a shampoo gentle on color?

April 26, 2017color Gentle shampoo

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What makes a shampoo gentle on color?

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A. Any shampoo with a low pH (5 to 6) – which includes all PHILIP B® shampoos – will be kind to color. There is no way to prevent permanent color from fading, but the more conditioner in the shampoo formula, the gentler it is on color. This is why Scent of Santa Fe Hair & Body Shampoo, with 10% pure plant extracts and shea butter, is gentler than Peppermint and Avocado Shampoo, which has no added conditioner.