What makes a logo design effective?
Much depends on the logo’s purpose, the mediums in which it will be primarily published, the desired portrayal of your company’s image and your intended audience. An eye-grabbing, professionally designed, memorable logo engenders a sense of credibility and positive perception for your potential customers. I printed my logo and the colors don’t look right compared to what I see online. Colors differ depending on the monitor you’re looking at, as well as the fact that electronic representations are rendered with light beams of RGB (Red, Green, Blue), whereas print is rendered in CMYK (Cyan, Magenta, Yellow, Black) with ink.
