What makes a great TalkSport cover story?
A great cover story is one that tackles the biggest breaking sport story with a mixture of wit, insight and irreverence. It could be flat (two dimensional) or it could have Flash content (moving graphics). It should always capture the attitude of the magazine and the station. To that end we leave it as late as possible, which always gets the adrenaline pumping. – What is your biggest PR pet peeve? Cold-calling. A PR person recently asked me to send them a copy thinking it was a print mag. Phone down I’m afraid. Anyone that doesn’t know we only appear online clearly hasn’t read the magazine, so they obviously aren’t that interested in us. – Of which story you’ve written during your career are you most proud? I enjoyed tracking down Hunter S. Thompson for Loaded while on a road-trip across the States. I knew where he lived and bribed a waitress to take him a copy of the magazine. The subsequent meeting, bar brawl and general chaos not only got me great copy, but resulted in an invite to
